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Next promo is from Mimi Son, representing Korea.
Mimi Son is the designer of the “Ma Eum” t-shirt.
“Ma Eum” means “the mind” in Korean.
Letters of the Korean alphabet is embedded in her design like a collage. Her design creates a gentle atmosphere and is especially popular among women.
We would like to introduce you a movie for “Ma Eum” from Mimi Son.
Mimi made the word “Ma Eum” bloom in her image of flowers. She hopes to communicate with many people through this t-shirt.
The “Ma Eum” t-shirt and her movie both send us the concept image of her design.
Gentle, and open to everyone.
We heard that Mimi recently gave birth to a baby.
Maybe the heart motif drawn in her illustration of plants is connected to that happy incident!
2006/6/21
The final volume of the special discussion for T-1 from
Zenta Nishida, an assistant editor of “Casa BRUTUS”.
Risa Tanaka, an editor of “Senden Kaigi”.
And Ureshka, chief editor of onlile design magazine “Pingmag“.
Which T-shirt is going to be a winner?
How are those three specialists foreseeing ?
| ── |
Finally, I would like to ask you this question.Which T-shirts do you think to win?
|
| Uleshka |
Whoa! (laugh)Well, even though this is a design competition, still they have their own concepts.For example, if I get to know about the meaning of Taku Sato’s “104.5°”, I might be interested in it and buy it and……
|
| Nishida |
In fact, there is no project talked so much about T-shirts! |
| 一同 |
Hahahahahaha. |
| Nishida |
That’s is true, it’s even too much. (laugh)
There are resumes, interviews and profiles…
I would read it if everything is taken care of like this well.
You can follow so far the meaning of graphics or an individual designer to buy T-shirts.
Also there might be people who buy their favorite designs at their first sight.
I thought why Tom has won last year was because of the color of hemline.
But he didn’t do it for this time. |
| Uleshka |
Oh, I see. |
| Nishida |
From watching Tom’s T-shirt and Kashiwa’s (who won the second prize last year) “Peace” T-shirts,
I can kind of see the tendency.
|
| Uleshka |
Yes. |
| Nishida |
Everybody buy simple stuff. |
| Tanaka |
Every single of them is nice but if I think of wearing it. |
| Nishida |
There are some levels. |
| Tanaka |
For this tournament, you should go through the levels of the design, the concept, the designer and the fact if it really looks good on you or not and think of it.
I really can’t guess.But from the cuteness, it might be Kam Tang’s.
|
| ── |
Does it mean you would like to wear? |
| Tanaka |
I think so.I feel like both of men and women would think it is cute.And Taku’s T-shirt is there might be people who would like to be asked, “What is the number?” and those people will buy it. (laugh)
|
| ── |
Talking about cuteness, we have received pretty a lot of e-mails from readers, and they like Tsuguya Inoue’s T-shirt. |
| Uleshka |
Uh…
This is difficult…. |
| Nishida |
How about choosing 4 of these T-shirts that seems going to the final match. |
| Uleshka |
If Japan were the host of this world cup, I guess Gugi’s T-shirt would win but… |
| Nishida |
This T-shirt is such a tricky play. (laugh) |
| Tanaka |
Yes. (laugh) |
| Nishida |
Fukasawa, Tom, Mimi, Yanai and Nando.
These are my guess.
What about you, Uleshka? |
| Uleshka |
Well, I’m thinking…. (laugh) |
| Nishida |
What does the back of Katsunori Aoki’s T-shirt say? |
| ── |
“Japan”. |
| Nishida |
Okay, and there is a rising carp…
How about you, Tanaka? |
| Tanaka |
I would say Fukasawa, Kam Tang and Taku… |
| Nishida |
ほう。 |
| Tanaka |
And I’ve seen a T-shirt like Nando’s that people from Japanese soccer team was making it and wearing it.
I wonder whether the design affects soccer funs or not.
The message of Yanai’s T-shirt “OREKOKO (I’m here)” can be effective, too.
|
| ── |
Did you decide it, Uleshka? |
| Uleshka |
I’ve chosen Fukasawa, Katsunori Aoki, Phunk studio, Hamansutra and Nando.
Personally, I love the Kinga’s Chopin, too, but it’s not much about soccer.
|
| ── |
Everyone has voted to Fukasawa.
Two of three you guys have voted to Nando and Mimi. |
| Nishida |
Nando’s and Mimi’s T-shirts have a sensitive atmosphere, so women can wear it, too. |
| Tanaka |
Yeah, you are right!
Actually, thinking of buying it. (laugh) |
| Uleshka |
On the other hand, I couldn’t decide about Fukasawa’s T-shirt, because the impression is womanly. |
| ── |
So, you thought about “How is this for men?”.
For your information, the print of backside of the Phunk studio’s T-shirt is reverse of black and white. |
| Uleshka |
Oh! That’s cool!
Really? |
| ── |
And the tag of the Stefan’s “NEW YORK CITY” T-shirt got a picture of John Lennon.
|
| Nishida |
That’s intense, too! |
| ── |
What do you think of Jun Aoki’s T-shirt?
|
| Nishida |
Fukasawa’s T-shirt could be taken too womanly and vice versa, Mimi Son’s T-shirt is really cute but it can be only for women.
Talking like this, Jun Aoki’s T-shirt can be barely worn by men.
But if the audience rate of the world cup soccer were high, it would be the Kam Tang T-shirt! (laugh)
|
| Uleshka |
If you are a soccer fun, you can’t ignore the Phunk studio and the Nando.
If you are not a soccer fun much and like cool T-shirts, it’s going to be Katsunori Aoki, Kinga or Hamansutra.
Jun Aoki’s design is really beautiful and nice but if you were not Japanese, the sensitivity would be hard to understand…
|
| ── |
Well, it’s difficult to choose only one of them for a champion…
|
| Nishida |
It can’t be chosen for just the design of T-shirts straightforward. Besides that, you have to think of “Hobonichi” readers and a viewpoint from abroad, it’s a hard work. (laugh)
|
| ── |
Sorry. (laugh)
|
| Nishida |
But there are winning or losing for T-1, so the result is coming out anyway a month later.
|
| ── |
That’s why we are so excited.
|
| Uleshka |
That’s true.
I’m getting excited, too.
After thinking all of this. (laugh) |
| Nishida |
It was difficult as was expected.
Making a wrong guess is kind of ashamed so everybody was scared. (laugh) |
| Tanaka |
It can be the T-shirt we didn’t even mention about would win. (laugh) |
2006/6/20
“WHERE IS YOUR COUNTRY?” by Michihiko Yanai was one of the highly favored t-shirts in the comments we received. Today we would like to share with you a story behind his design.
This is the first time Yanai is involved in T-1. He, like many other designers, designs original t-shirts for his company “Kaze to Rock”. His initial design for this contest was totally different from his “Kaze to Rock” t-shirts or his final “WHERE IS YOUR COUNTRY?” design.
It was a t-shirt with “JAPAN” in red letters on the front, “NIPPON” on the back, and the national flag on the sleeves. It was a design to wear to any international game.
This was the design that first arrived to our office.
It must be a magnificent view to see all the seats of a soccer or baseball field filled with people wearing this design! However, a few days after we received this design, we got an e-mail from Yanai’s office.
Subject: A new idea…
Hi. I am e-mailing today regarding a new design for the T-1 from Yanai.
I think a new idea sparked to his mind when watching TV on holiday or something…
It’s a design with Japan at the heart, so that Japanese people can wear it to international games and point to our country.
It’s a t-shirt which everyone can point to show where they come from.
We understand it’s the last minute, but if it’s possible, Yanai would like to change the design.
We apologize for the trouble caused.
Don’t be so sorry! It is the last moment, yes, but it’s possible.
At least, we think it’s possible…..
So this is how the design was switched to the design it is now, at the last minute.
As we made the sample t-shirts for this new design, Yanai came up with new ideas such as the use of glow-in-the-dark ink (the ink charges light, and glows in the dark), and eventually the final version of “WHERE IS YOUR COUNTRY?” was complete.
Another few days later, we visited Yanai at his office with the final sample.
“The color purple is nice and bright, and it really glows in the dark! Cool!”
Yanai comments as he checks the sample in detail.
“WHERE IS YOUR COUNTRY?” Yanai?
He answered our question in the Q&A that he “suddenly wanted to create a t-shirt that can empower communication”. We believe he is constantly thinking about “communication”.
Check out the t-shirt that bonds you with people around the globe!
2006/6/20
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