T-1 WORLD CUP/English » Which one is going to win?_Part2

Which one is going to win?_Part2


We present a second volume of the special discussion for T-1 from
Zenta Nishida, an assistant editor of “Casa BRUTUS”.
Risa Tanaka, an editor of “Senden Kaigi”.
And Ureshka, chief editor of onlile design magazine “Pingmag“.

How those three specialists see the “Tokyo design” ?


── For this year’s T-1, designers are participated from worldwide-13 countries. How do you guys feel about “Tokyo design”?
Tanaka Talking about Japanese advertisement, the movement like getting a Clio Award this year is becoming visible little by little. Speaking with tendency, advertisements with smaller tricks are getting more attention than fancy advertisements from abroad. Even our editorial office gets the request from Netherlands and Sweden for having a chance to see Japanese creators. I’m realizing Japan is being watched and getting attention.

Nishida ago, so it’s not like Japan is getting attention now particularly. But following them, people like Tadao Ando who trained and had a carrier in commercial architecture came up… And now, 30-60years old architects are blended together and fight and help each other. That is the situation.
So, I thought it was an interesting approach choosing architects for participants.
── We also were excited about the way architects who usually make 3D objects draw their design on T-shirts that is 2D campus.
Nishida Besides that, for example now, people like Kashiwa Sato who is mainly successful in 2D field try to expand their places to a direction of architect.
The border between fields of design may be getting unclear.
Tanaka That’s true.
Nishida For design people, drawing a line for their stage is getting more harder.
Especially after the 90s, non-professional people started to do graphic and make books…that kind of thing became easier and also is an interesting point of Tokyo, I think.
── I see.
Nishida On the other hand, it is severe for graphic designers because graphic is not only for them anymore. For example, we couldn’t think of product designers design T-shirts 10 years ago and even if they did it, I guess that nobody cared. Also there was no media for pulling it together.
── Sure. You might be right.
Nishida Different backgrounds people fight against each other just for under the rule of “T-shirts”… We can say that is why it has got to be “T-shirts”.
No one can take advantage of it.
Tanaka Right.
Nishida And it doesn’t translate to everyone even if you say you made an advertisement for SMAP, because occupations, ages and even nationalities of the audience are different.
It’s amazing that even a name like Kashiwa Sato doesn’t mean anything.
Tanaka Last year’s theme was “T-shirts that everyone wants to wear”, so creators thought about “What do they want to wear?” for the first place.
But this time, I feel more of “spirits of designers”, and there might be conflict between “This kind of T-shirt is cool.” “I want them to wear a T-shirt like this.” feelings and “ Be honest, I want to be chosen.” like-feeling.
── Yes.
Tanaka So, I have a comment that everybody have determined about that part of things and made designs for this T-1. Because of that, it seems more difficult but more than that, it’s really fun to look at.
There were some T-shirts that impression was unexpected. “Kashiwa did it like this for this time.” or “Yanai, I couldn’t imagine this”.
── Was Yanai’s T-shirt unexpected?
Tanaka Yes, pretty much it was.
Nishida What does it mean?
── The name is “OREKOKO T (I’m here T)”…
Nishida Oh, There is Japanese map on the part of a heart.
── Adding for it, if you go abroad, you can ask, “Where is your country?” and are pointed.
Nishida I see. For that reason, I’d like him to remake it when borders changes every single time.
Tanaka Yeah. (laugh)
Nishida You can recognize that T-shirt is from 3 years ago.
“This country is already gone now.” Like this. (laugh)
Tanaka Both of Gugi Akiyama and Katsunori Aoki love soccer, so they made images like this with hearts a full of cheering.
── Only Ayumi Ohashi used “Japan Blue”.
Tanaka Thinking about that, it feels weird other Japanese designers didn’t use it.
── Is there any reason for many of T-shirts on white?
Nishida Well, I guess it is going to be white if you want to win.
Jun Aoki might have thought about it.
Various kinds of T-shirts would appear; so white might be turn to be stuck out.
── Silas’s design, it’s on the satellite…
What is the meaning of “Happy Ending” which was attached to the T-shirt’s design?
Uleshka This is NASA’s design.
There is a soccer field and inside of it, there are Adam, Eve and some balls, “Happy Ending”.
Does it mean happy ending when the game ends?
── Oh, I see!
If I hear that, I can see like that!
Nishida If it’s so, I wanted them to have soccer balls, and then I could understand.
一同 Hahaha.
── Who is the person you’ve known through an interview, Uleshka?
Uleshka Stefan Sagmeister, Naoto Fukasawa, Kam Tang, Oded Ezer, Erik Spiekermann…Tom Vincent, of course. (laugh)
── How is Nando Costa?
Uleshka I know him pretty much.
── What do you think the Nando Costa’s motif expresses?
Uleshka Green color is maybe a soccer field and as well as a color of Brazil. Nando uses this “hand” motif a lot in these days. It’s like a puppet. And the meaning can be that “who has a right to control?”
Tanaka Oh, I see.
Uleshka We have an image for Brazil as “a country of soccer power”.
Using that Brazil color but at the same time, maybe he wanted to put many meanings like “Who is the strongest for real?” or “Who controls Brazilian soccer?” “Does soccer control Brazil?” and made this design.
Nishida Anyway, we usually don’t have an opportunity to discuss about T-shirts like this. (laugh)
Tanaka It seems like we can talk about it forever. (laugh)
── Mimi Son from Korea drew “ heart” in Korean.
Uleshka In this case, does the “heart” have a nuance like “my country”? Mimi is very powerful and energetic woman. She gave a birth in recent, and maybe that’s why the heart is drawn.
I can’t understand well the Ayumi Ohashi’s T-shirt…
── These are Japanese “wave” and “sun”.
In the back, there is “Mt. Fuji”.
Tanaka Those Japanese symbols are used as a motif, so it’s really easy to understand for Japanese people. (laugh)
Uleshka Oh! I got it.
── Maybe it’s easier to understand a T-shirt from your own country.
The Hamansutra’s T-shirt seems wanting a description.
Uleshka He is a fashion designer who was making clothes for German military forces.
He actually had a background of studying making military clothes and makes really crazy clothes.
Nishida Is this a baby?
Uleshka Yes.
This baby is a dummy for crash experiments.
Nishida Ah-huh, the crash experiments for cars.
That is little bit grotesque…
If I look at it carefully, it seems like the baby wears a seatbelt.
Uleshka He was born in Germany and studied in London…
He is a designer being famous in many countries and has a complicated nationality.
His design is freely and aggressive, though.
── Is that from his experiences living in many countries?
Uleshka I don’t know about that.
Klein Dytham architecture’s T-shirt says “Let’s foreign”,
They make a joke about their selves being in Japan.
Nishida How should I get this meaning?
Does it mean, “Let’s being a foreigner.” or “Let’s go abroad.”?
Uleshka I can’t say.
“Let’s” is not used in correct grammar.
── The back print of the T-shirt has a hint.
In Katakana, “Foreigners are great (I’m not scared of foreigners.)!”.
Nishida Ah-huh!
I understand that kind of nuance from it.
── And the motifs are a thing for Matcha and an English teacup.
That makes a “Tea” shirt. (laugh)
Tanaka Tea shirts, okay.(laugh)
Uleshka He’s playing with words.
However, I think the Usman’s T-shirt is hard to tell his nationality.
── Kam Tang, too.
Tanaka This one is cute.
Uleshka Yes, it is cute.
Oded’s design is very interesting, too. We rarely see Hebrew words and the character by itself is really experimental, so actually I think we can’t read it.
── Oded also works on 3D objects.
Uleshka Yes. He makes typography in 3D and creates an object looked like an insect.
He is so famous in his country, Israel.
Nishida I was looking at these T-shirts one by one, but these designs are really sharp for the project of “Hobonichi”.
Is this really for “Hobonichi”?
That’s why it is so interesting.
It is like “They come to a field like this.”
── Those designers are from various fields, so there is not much of T-shirt-ish T-shirts.
Nishida From that aspect, the biggest thing is like I said that borderlines are getting unclear.
If the design by itself is strong enough, even when it’s categorized “T-shirts” for example, all sorts of people who have titles can get together at one point.
Tanaka And you can pick anything if you simply like it without knowing about the designer. That is T-1.
Nishida T-1’s system makes it work.
They keep going in a right way.
It’s weird way of saying but I think you shouldn’t do something that can’t be a business.
It’s not good if you do just singing and having fun.
You should pay an incentive fee for makers and give buyers satisfaction…
Uleshka Especially, people who bought the champion T-shirt can have pleasure of being in first place. It’s got some essence of gambling.
Nishida So, my conclusion is “the important thing is a system. That’s it.” And you get all these people who can do “sharp ” things for their designs together.I’m impressed for that point.

[To be continued]