A Peek into Akkifs Home!

Born in Tokyo in 1966.
Graduated from Nihon University College of Art. After working for I&S Co. Ltd., founded Dairy Fresh Inc in 1999.
Recent works include "Let's Go Ecology Class with Sharp" campaign for Sharp, Parco "Parco Card" debut campaign,
"Daredemo Tsukureru Nagata Yasai" package design, art direction for UNIQLO's food project "SKIP", poster for
"Nakamura Kanzaburo XVIII Name-taking Performance", "TARO'S BOATS" logo design for Taro Okamoto's
"MYTH OF TOMORROW" restoration project, logo and character design for Kinichi Hagimoto's baseball team
"Ibaraki Golden Golds", logo design for Aiko Uemura's "team-aiko", character design for "Hobo Nikkan Itoi Shinbun".
Akiyama is an art director with deep insight who is able to conduct a wide variety of images. At the same time, he can realize "design that stretches out", which is often considered challenging
Website for Dairy Fresh has opened at www.D-FRESH.COM .







What is your name?

Gugi Akiyama

Which country do you wish to represent?

Japan

What did you have in mind when creating your T-1 T-shirt design?

What is something that everybody loves in Japan? What do Japanese
people love? What do people from overseas love? What do we love?
After deep thinking, my conclusion was this. Mount Fuji.

What sort of places or situations will best fit your T-shirt design, do you think?

Wear it and take a picture with Mount Fuji.
Wear it and climb Mount Fuji in the summer.
But actually, I think it looks cool worn on the street.
You'll look like an erupting volcano when your face gets red being angry or being drunk.

Has your final T-shirt design turned out the same as you initially imagined it would?

It was almost just as I imagined. It took me a while to decide the colors.
I did a simulation on whether to design the snow realistically or not.
I also did a simulation to check if it really looks like Mount Fuji when it's worn.

When you were designing your T-1 T-shirt, how did the process compare with your normal work?

I aimed at finding something new and incorporating it into the design, as I always do.
What may have been different from the usual was that I approached designing this T-shirt as product design, not just as a graphic.

Please give your T-shirt a name.

MounT. FUJI

Please give us a message to all the people who visit the website, to spark their interest in your T-shirt.

Do you want to wear Japan's number one mountain?
Don't you want to become Mount Fuji?
This is a good fortune t-shirt.
I'm sure people will worship you when you wear it.
Wear it, and you'll become big-hearted.

If there is any music that would best fit your T-shirt design, please let us know.

Mount Fuji (school song) "Atama wo kumo no ue ni dashi"

Is there any strikingly memorable or impressive T-shirt that you remember?

I bought a bordered t-shirt by Saint James. I saw Picasso wearing it and thought it looked cool.

What is your favorite food?

Minced tuna and scallion sushi roll

Are there any countries that you'd like to travel, if you had the chance and time?

Spain

Are there any people, things, happenings, that have especially influenced you?

Picasso, Andy Warhol, Shigesato Itoi

What do you want most? Anything?

Product design project

Is there anything that you recommend us to check out? Any items, events, etc?

Designing mobile phones sounds exciting.

Who would make you most pleased if they were to wear your T-shirt?

Aki Hoshino

If you have any news or information about your recent or upcoming activities, please let us know.

Dairy Fresh shop will open around summer. We'll be selling goods like t-shirts, tote bags, and notebooks. Please come and visit us.
See details at D-FRESH.COM.